ABSTRACT
Background
Nudges offer a promising tool to reduce sugary drink intake among children who are most at risk for diet-related disease.
Objective
To examine the impact of online store nudges on purchases of sugary drinks for children in lower-income households.
Methods
Caregivers with lower-income were recruited to an online shopping experiment and instructed to spend $10–$30 on three beverages for their child aged 1–5 years. Participants were randomized to navigate an online supermarket in its standard version (n = 1106) or a version with nudges (n = 1135), including a product placement nudge (i.e. placing healthy beverages in prominent positions) and a swap nudge (i.e. offering a swap of water, plain milk and/or 100% fruit juice upon selection of sugary drinks).
Results
On average, participants purchased 1887 (SD = 2113) and 620 (SD = 1528) calories from sugary drinks per basket in the control and experimental conditions, respectively. Model-based results indicate that those in the experimental condition purchased 1267 (95% CI: 1419, 1114) fewer calories from sugary drinks, and fewer grams of total sugar (β = 253.5 g (95% CI: 286.3, 220.6)) and added sugar (β = 287.8 g (95% CI: 323.1, 252.5)) purchased from sugary drinks.
Conclusion
Nudges may be an effective, acceptable, scalable strategy for leading caregivers in lower-income households to purchase fewer sugary drinks for their children.